Maintenance vs. Vanity: Why Men Need a New Perspective

For years, skincare has been marketed as beauty, pampering, or self-care.

That’s why most men avoid it—they don’t want a 5-step “routine” or perfumed oils that feel like makeup.

But real skin maintenance isn’t about looks.

It’s about durability.

The same way you oil your tools, sharpen your knives, or maintain your truck—your skin needs upkeep to keep performing through cold winds, long days, hard work, sweat, and shaving.