That itch that kicks in mid-afternoon isn't about your beard hair at all. In most cases, it's a sign the skin underneath is dried out. Especially when you add wind, cold, hard water, sweat, and the razor. When that skin loses moisture, it gets tight and flaky, dead skin builds up, and the beard on top of it starts to itch. Instead of just masking these symptoms, FAT FIX works to restore the skin barrier from within by combining grass-fed tallow with skin-calming botanicals, helping your skin hold its own moisture and naturally stop the itch.